3 Foolproof Methods to Expand Your Social Media Reach
Everyone aims to grow their audience, right?
Why? Well, it’s simple. The more people discover you, the more they know about your brand. And the more people know about your brand, the more potential customers/clients you attract.
If your account seems stuck in a rut, don’t worry—keep reading, because here’s what you need to do.
1- Look Into Cross Promotion:
Identify and cross-promote with accounts that share a similar audience but aren’t your direct competitors. For instance, if you run a beauty business, consider partnering with a local florist. This is great when you’re wanting to run giveaways or collaborations, offering a fantastic opportunity to broaden your content’s reach to a wider audience.
If you need inspiration, take a look at our collaboration with the Mindful Creatives. We teamed up to create momentum for the launch of our new service – Content Product Photography.
2- Post Behind The Scenes Content:
Share snippets of your life as a business owner or with the team, this helps build a more personal connection with your audience. We find that sharing more of this ‘unfiltered’ and ‘authentic’ content perform well and boost discoverability.
If you’re searching for a benchmark Reel, take a look at our ‘Day In The Life’ & ‘Come With Me To The TMG Pamper Day!’
- Day In The Life Reel: https://www.instagram.com/reel/Csk5iR7p-dd/
- Come With Me to the TMG Pamper Day Reel: https://www.instagram.com/reel/CwzXpJJpTNA/
3- Follow and interact with those who resonate with your ideal target audience:
If you’re having trouble finding your ideal audience, explore related accounts and see who is engaging there. Regularly respond to comments and messages to foster meaningful connections—it’s as simple as that
And if you’re still stuck, reach out…we know a girl that can help!
