5 Ways to Spring Clean your Social Media Marketing
Spring into a social media refresh this season!! Just like we give our homes a spring clean, it’s important to give our social media accounts a tidy up. A clean and organised online presence not only reflects your brand but also enhances your overall digital experience.
Here are 5 effective ways to give your social media accounts some TLC:
Review your goals:
Before you start getting into the nitty gritty, take a moment to review and refine your social media goals. Make sure they are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). Setting SMART goals allows you to track your growth (followers, engagement, website clicks, etc) and helps you stay focused. Your goals must align with your broader business objectives, ensuring your online presence is aligned with your business ambitions.
Refresh your strategy:
Okay it’s time to limber up, because we are about to get into the good stuff. Dive into your social media insights to gain an understanding of your current audience demographics, preferences, and behaviours. Having knowledge of this can help you tailor your content to resonate more effectively with your followers.
While you’re at it, give your accounts an overall health check – remove any outdated posts and ensure that your branding elements are consistent across all platforms.
SECURITY, SECURITY, SECURITY!!!!
Please take some time to review and enhance your account settings. Implement two-factor authentication to add an extra layer of protection to your accounts. Review your privacy settings to control who can see your posts and personal information.
Lastly, update your passwords with strong, unique combinations to safeguard your accounts from potential breaches. WE BEG YOU!!!!
Update your profile:
Your social media profile is often the first impression you make on new connections. Give it a fresh look by updating your profile picture, title or name, and bio to make sure your account is SLAY. Your profile picture should be a clear image that represents your brand accurately (logo, best selling products etc). Your title or name should be your business name OR your category (e.g: Menswear Retail Store, Australian Skincare Brand, NSW brewery). Craft a compelling bio that conveys who you are, who you work with and how you help them! Check your links go to the right pages on your website or other social accounts. Curate your highlights to showcase your best content and provide a quick glimpse into your business. And last but not least, DO NOT FORGET YOUR CTA!!!
A spring cleaning wouldn’t be complete without preparing for the future. Use this opportunity to plan ahead for upcoming events, promotions, and content. Note down important dates for sales, launches, or other significant occasions, ensuring you have ample time to create and schedule relevant posts. If you have any events on the horizon, promote them in advance to generate excitement. Lastly, create a repository of inspiration by saving content that resonates with you – this will be a well of ideas when you need to create fresh content in the future.
Now that we have dusted off the cobwebs out of the crack and crevices of your social media platforms, enjoy your refreshed profiles! An organised, engaging and authentic online identity for your brand that aligns with your business aspirations is often the first point of contact for followers, potential and current customers. So, take the time to give your social media a thorough spring cleaning – your digital self will thank you for it.
A total rockstar with all things organic content! Emily is a legend when it comes to coordinating our clients accounts, streamlining content & creating on trend reels & content. She loves a good laugh & banter – but most of all, her fur baby Elsa.