2025 is the year your brand steps into its self-love era.

Just like prioritising daily walks, staying hydrated, and maintaining a skincare routine helps us glow, your brand deserves the same level of care!

We’ve got you covered with a simple, streamlined guide to help your brand shine effortlessly.
Ready to kick-start your brand’s glow-up on social media? Here’s a list to get you started:

• SECURITY on your accounts is simply non-negotiable. You don’t realise how imperative it is, until someone tries to hack in. Trust us, NO fun for anyone! Here’s a few things to check off: 

  • Set up 2 factor authentication for everyone on the team
  • Update Business Manager with correct information and remove old admins
  • Regularly change passwords across all platforms
  • Ensure you check Business Support Home for your account status – especially if you run paid ads
  • Be mindful of emails that request information that aren’t officially from Meta

• AUDIT your account to better understand performance to reverse engineer the exact variables that deliver best results. It’s all about recognising what resonates the most with your target audience and continuing to solve that problem, provide convenience or showcase expertise. We suggest auditing the account every month, whilst taking into account recent trends, platform changes and upcoming messaging.

  • When creating organic content, take a look at the insights to discover which posts generated the most saves, shares, profile visits or follows
  • When developing paid ad creative, monitor CTRs, cost per lead or sale, video watch rates plus which hooks or offers have been most effective 

• PREPARATION is key. Nothing screams self-love then investing in yourself. In this case, it’s time, organisation and creativity. What does 2025 look like for your brand? Think major marketing events like Black Friday or something super niche to your industry like bumblebee appreciation day [you get the gist]

  • Break it down quarter by quarter, or month by month
  • Pencil in seasonal periods, business milestones, key events and new arrivals
  • Be realistic and consistent with how and when you’ll batch create content. We suggest a content day every few months to keep things engaging.
  • Implement business boundaries for a healthy work life balance, so no emails past 5pm. 

• REFRESH your approach to reignite the passion and fill up your own cup. Sometimes a shift in mindset or new coat of paint is just what’s needed to enter a new era. The same goes for your brand, its touchpoints and processes.

  • Elevate your website to include any new reviews
  • Update your product and service guides
  • Revamp your platform bios
  • Declutter your Instagram Story Highlights
  • Colour code your content calendars
  • Experiment with different content formats and styles
  • Talk more to camera and share your story [nudge nudge wink wink]

• GRATITUDE is the attitude. Embrace that dopamine hit by giving back to your community. Showing your appreciation for their support develops stronger relationships and levels of loyalty.

  • Incentives for sharing a review
  • Birthday discounts
  • Exclusive offers within rewards programs
  • Perks for loyalty or accumulation of sales
  • Occasionally share samples and/or freebies 

• CELEBRATE the wins. Progress is progress and every moment, no matter how big or small the achievement, deserves recognition. What’s more? Your audience would love to see this side of the business too!

  • Order a cake for your business birthday
  • Send client gifts when they’ve reached a milestone
  • Business merch because everyone needs a branded mug
  • A guilt free sleep in  #iykyk

Here’s to your brand entering their self love era. Be sure to SAVE this blog if you found it helpful and reach out to the TMG squad. 

2025 is going to be filled with nothing but good vibes, killer content and self love for your brand. 

Ready to level up your social media marketing? We know some gals that can help ….

Reach out today and let’s chat!