Account management will commence on the date your first ad goes live and retainer will finish 3 months from date of account management commencement. Automated renewal will occur at the end of each retainer 3 month period, for another 3 month retainer. Your signed agreement T&C’s will roll forward. If you wish to cancel you must refer to clause 12.2 in agreement.

Payment will always be paid one month in advance.

Includes:

Facebook and Instagram Ad set up and management with a funnel. Ideal for e-commerce brands or larger scale campaigns, launches etc.

• Initial consult and discussion of a strategy
  
  
• Funnel strategy with up to 3 campaigns and multiple ad sets
  
  
• Audience creation (ranging from interest, custom, lookalike and so on)
  
  
• Brainstorm fresh ideas in order to engage, capture attention and drive traffic to destination with retargeting
  
  
• Ad creative including copywriting, images, slideshows, graphics and video
  
  
• Ongoing optimisation (i.e editing and improving the foundation of the ads based off of results)
• Placement across Facebook and Instagram
  
  
• 2 x reports per month delivered to your inbox

Before working with us, you must:

• Be in the eCommerce industry in a product based business. We do not work with service based businesses who want to generate leads.

• Have a website that already converts at 2-3%. If your website converts below this, you must invest in improving your website’s user experience before enquiring.

• Proof that your product or service sells via Facebook Ads.

• Have your automated email marketing sequences set up that follow up abandoned carts and so on.

• Proof from clients or customers that what you sell works and delivers incredible results.

• You must be willing to spend our minimum monthly ad spend for each package ($1,500 with the full funnel package – this is invoiced by Facebook to you).

• Have your Domain Verified (more on this here) – it’ll make our partnership a lot smoother.

Meet the criteria above? Please be aware of the following Terms of Service:

• We require a minimum 3 month commitment to working with us.

• Payment is due a month in advance, prior to work commences.

• TMG provides no guarantee on sales/bookings/specific outcomes/return on investment and does not guarantee performance and results of the ad campaign. TMG represents that in good faith it shall make every effort to ensure that the clients Facebook and Instagram ads are successful as a result of TMG’S work.

• If we work together, you are not to go into the ad account and touch anything in our campaigns. You agree to allow us to run our systems and procedures.

• Meet the requirements above? Fill out the enquiry form and we’ll be in touch to discuss next steps.

Don’t meet the criteria above?

We’ll still consider working together, potentially with additional costs and on a case-by-case basis:

1. You may have to develop a digital marketing strategy for your product/service (can be done for you at additional costs).

We may work with people who haven’t tested their funnel yet if we see viability in their product/service, AND you are ready to commit and make initial investments that may not see any immediate return.

Specific Terms and Conditions for Ads Management:

TMG provides no guarantee on sales/bookings/specific outcomes/return on investment and does not guarantee performance and results of the ad campaign, as there are far too many variables in any marketing that are beyond our control that can make a campaign a failure.

TMG represents that in good faith it shall make every effort to ensure that the clients Facebook™ and Instagram™ ads are successful as a result of TMG’S work.

That Marketing Girl is not employed or otherwise associated with the Facebook/Meta website or Facebook Inc/Meta, nor endorsed by Facebook/Meta in any way. FACEBOOK/META is a trademark of FACEBOOK, Inc/META. That Marketing Girl manages your Facebook Ad account.

PLEASE NOTE: Much of your initial month (and depending on the quality of your account data, ongoing from the first month) will involve testing and will be pure investment. TMG will create new audiences, and test a variety of copy and creative to pinpoint your ‘hero audience’. This enables TMG to understand what your audience likes in the way of copy and creative as well. The more data that can be collected in this time the better. This is a crucial step. It ensures that TMG is not wasting advertising budget on ads that are not performing well, or converting. TMG will continually test.

Pricing excludes ad spend. $1500 per month for the full funnel package.

Please note there may be specific requirements in the development of Ads in compliance with Facebook™ Terms of Use (i.e. Privacy Policy etc). Client will incur the costs associated with setting up funnels/elements of landing pages in order to meet Facebook™ Terms of Use, these include (but are not limited to)

• Installing pixel code on your landing page/website/associated links,

• Creation of a privacy policy linked on all landing page/website/associated links associated to Facebook™ ads and

• Suggested improvements and developments on all landing page/website/associated links associated to Facebook™ ads to be compliant.

Social Media Advertising Services exclude:

• Implementation of advanced conversion tracking code where website development is needed

• Creation of a Privacy Policy – (Privacy Policy: Before you can conduct social media advertising your website must have a privacy policy stating what you do to protect your visitors’ privacy and disclose the use of cookies on the site).

• We are unable to activate social media advertising campaigns until your website has a compliant Privacy Policy. We can prepare one for you at our Professional Hourly Rate

• Landing Page or Website Development

• Setup & management of your Facebook community or Facebook page

• Responding to comments and downloading leads on your Facebook advertisements

• Integration of Facebook with 3rd party platforms and any resulting data loss

• Change of Strategy Mid-Campaign