Is that… That Marketing Girl…?
Hello, it is I – or us! How do you like our new branding?
Kicking off 2022 with a bang, we’re back, bigger, brighter, and better than ever.
From my first days as a solo start-up at the tender age of 22 I’ve had the same branding that I whipped up on Canva (cringe) when I left my full-time marketing role to go out on my own.
"Oh how times have changed!"
Last year, as the team continued to expand and our portfolio expanded, I knew we needed to glow up – pronto.
Commencing the project in September of 2021, this a long time coming. Enlisting the help of The Mindful Creative, what I was asking was no small project – our scope was huge.
Nikki and Lauren came on board to manage the project from end to end, undertaking:
- A website audit
- Redesigning our logo
- Creating branding graphics
- Developing a brand guide
- Building out a fully firing automated Dubsado beast
AND, of course, to tie it all together, this sparkly new website, written in collaboration with our copywriter Jac!
In some ways, the ability to invest in this project personally (Mia) feels like both a huge achievement and a reward; the business has done the hard yards, and now I’m in a position to make the investment that will really glow up our messaging and cement our place in the Ecommerce social media marketing sphere.
I’m really proud of myself and my team for getting to this stage, and couldn’t be happier with the end result. We now have everything we need to fire into 2022, all guns blazing.
Our monthly blog will be kicking off once again, sharing the scoop on what’s happening globally in the social marketing sphere, incoming trends, behind the scenes with our team, and our ongoing client projects!
Much love, Mia and the That Marketing Girl team
