Case Studies

We’ve helped launch start-ups, scaled brands to sell out, and turned strong ideas into serious revenue.

Every brand you see here started with a different challenge, but they all have one thing in common: a smarter system behind their social, and results to match.

Take a look at some of the work we’re proud of, and what it could look like for your brand.

From no strategy to over $1M in sales

6,757 purchases • $1,024,765 sales • 7.91 ROAS • 6.2% conversion rate

See how we built a revenue-driving growth engine across this Agritourism and eCommerce business.

See the case study

From zero to sold-out shelves in 12 weeks

Sold-out across multiple Woolworths stores • 1.3M+ people reached • Viral organic exposure from creators with 100K+ followings

We turned a completely new FMCG product into real-world retail demand.

See the case study
eCommerce Ladies Apparel Brand Client Results That Marketing Girl

$185K in revenue and 1,200+ orders, built from launch

Social Media Strategy, Social Media Management & Facebook Ads Management - eCommerce Ladies Apparel Brand 

$185k Revenue, $49k ad spend, 1,258 Orders

  • This new eCommerce ladies’ apparel brand came to us pre-launch. Their sustainable, ethically produced fibres were ready to shine, they just needed socials that could do the same. We built the full launch foundation: strategy, content, and social magic designed to grab attention, build buzz, and make sure their debut was anything but ordinary.


    Goals

    • Show the world they’re a luxe, sustainable label worth noticing.

    • Kick off with a Facebook ad funnel optimised to sell.

    • Bring in experts and influencers to make their socials as polished as their products.

    • Scale online sales and revenue - turning clicks into cash as we grow the ad budget.

  • As a brand-new entrant in a competitive market, this client needed a strategy to make a serious splash. With zero social media marketing experience, they were ready to invest, they just needed the roadmap and expert guidance to make it count.

  • We hit the ground running with a full-funnel approach:

    • Prospected new audiences, re-engaged warm followers, and converted the hot leads ready to buy.

    • Styled brand photography, influencer content, UGC, and scroll-stopping Reels kept their socials fresh and engaging.

    • Leveraged professional imagery, seasonal launches, back-in-stock items, and eCommerce events like Black Friday and Boxing Day to drive sales.

    • Focused on Reels and Story creatives that performed across platforms, turning attention into action.

  • You’ll be impressed.

    Paid Ad Highlights

    • Ad Spend: $49,715 → Revenue: $185,010

    • Purchases: 1,258

    • ROAS: 3.72

    Instagram Highlights (over a 12-week period)

    • +793 new followers (+22.8% growth)

    • Engagement up +3,850

    • Reach skyrocketed 3,973%

    • Website clicks jumped 3,472%

    • Profile visits up 3,441%

    Facebook Highlights (over a 12-week period)

    • +237 new followers (+11.2% growth)

    • Engagement up +28,397

    • Reach exploded 4,549%

  • “We've worked with That Marketing Girl for almost two years. The experience has been excellent from day one.

    Mia and her team have played a pivotal role in growing our two clothing labels. We simply couldn't have achieved our social media paid and organic goals without them.

    Mia has always delivered on what she said her team would do for us. Her professionalism is honourable, this was key to developing an effective partnership.

    The TMG team always had our best interest at heart. We freely gave them the creative license necessary to grow our brand on the Meta Platform.

    Thank you for everything.”

    Donal Breslin

Scaling a luxe travel brand to $1.9M in revenue

Facebook Ads Management - eCommerce & Lead Generation - Travel Industry

$1.9M Revenue, 2,936 Purchases & 1,235 Leads - Tiny Homes, Big Wins

  • This client came to us ready for a partner they could trust to handle their Meta Ads during a period of big change - from switching booking platforms to a full rebrand.

    With zero conversion tracking in place and a clear goal to drive sales, they needed the systems, strategy, and expertise to make it happen.

    But it wasn’t just about the numbers - they wanted a team that shared their values. That’s where TMG stepped in.

    Goals

    • Make the brand the go-to luxe escape for tiny home getaways.

    • Get holiday-goers thinking “premium stay, yes please!” whenever they plan a trip.

    • Build high-converting funnels that turn dreamers into bookers.

    • Roll out seasonal campaigns that hit hard during peak travel periods.

    • Nail accurate tracking across the website and booking platforms.

    • Deliver crystal-clear reporting so the board and management can make smart, confident decisions.

  • The client had already made a name in the travel space, but staying ahead of the pack meant getting serious about strategy. With limited in-house expertise, they weren’t sure how to scale ad spend, optimise campaigns, or target the right audiences - all while keeping results front and centre. That’s where TMG stepped in.

    • Reached cold audiences with spot-on interest-based targeting.

    • Retargeted warm and hot audiences with geographically relevant campaigns that actually convert.

    • Scoped new property locations for future tiny home stays.

    • Leveraged stunning brand photography, video, UGC, influencer content, and brand collabs to drive authenticity and reach.

    • Built a marketing calendar around peak seasonal events like Afterpay Day, school holidays, Black Friday, Christmas, and New Year.

    Used past campaign insights to guide creative, targeting, and budgets for ongoing wins.

  • That’s a nice ROI.

    eCommerce Wins:

    • Purchases: 2,936

    • Revenue: $1,911,878

    • ROAS: 5.35

    • Ad Spend: $357,486

    Lead Generation Wins:

    • Leads: 1,235

    • Cost per Lead: $29.73

    • Ad Spend: $36,715

$211K in revenue at a 14.42 ROAS

Facebook Ads Management - eCommerce Floral, Gift & Plant Delivery

$211K Revenue & 14.42 ROAS: A blooming big win

  • This Sydney-based florist is already a big name in blooms, gifts, and plant deliveries.

    They came to us with a loyal, cult-like following and a buzzing customer base, but their Instagram ad experiments were a little… hit-and-miss. Between running the day-to-day chaos of the business, there was no time (or energy) to master ads or build a proper sales funnel. That’s where we stepped in.

    Goals

    • Get the brand front-of-mind and drive online orders - even while juggling a store move.

    • Ditch the random post boosting and build a proper, results-driven online funnel.

    • Launch their very first Facebook ads funnel… and make it count.

  • With their bricks-and-mortar store on the move, they needed to keep revenue flowing, even if foot traffic didn’t. On top of that, there was zero sales funnel to match the floral business they’d built. Time to hit refresh and start from scratch.

    • Leaned into Sydney’s lockdown, positioning flowers as the ultimate “brighten someone’s day” gift.

    • Highlighted fast, fuss-free ordering and delivery to make shopping effortless.

    • Prospected a cold, interest-based audience across Sydney while giving their warm, loyal audience some serious retargeting love.

    • Updated copy and visuals to tap into the latest floral and gifting trends, with plenty of scroll-stopping video to show off the blooms.

    • Dynamic ads targeted abandoned carts and browsers who hadn’t purchased yet, because we know the real magic is in the warm leads.

  • The proof is in the numbers. 

    • Conversion Rate: 12.02% from warm audiences

    • Revenue: $211,360 from a $14,652 Facebook ad spend

    • ROAS: 14.42 - now that’s a bouquet worth every cent

$608K in revenue, 12K+ purchases, 4.68% CVR

Social Media Strategy, Content Creative Production, Social Media Management & Facebook Ads Management - eCommerce Cosmetic and Discount Goods Brand

$165K Ad Spend, $608K Revenue, 4.68% Conversion Rate

  • Positioned in the eCom cosmetic and discount goods industry, this client came to us with a reactive social presence - both paid and organically. Trying ad hoc, sporadic bursts of Facebook ads without much success, the time poor client understood the importance of social media marketing, but decided it was time to delegate to the professionals. Goals included:

    • Continue to build a warm organic community while creating consistent engagement on social media posts.

    • Outsource Facebook ads and create a full funnel system that converts.

    • Increase brand awareness across the Australian market.

    • Increase online sales and revenue to scale the business.

  • Intensive competition in the eCommerce cosmetic and discount goods industry. Along with a small order value, due to the heavy discounted product available.

  • TMG took advantage of existing social proofing and the clients warm customer audience, taking a ton of organic content (including live videos) and turning it into ad creative.

    When it came to paid ads, we focused on prospecting a cold audience putting the focus on promoting new arrivals and best sellers, while retargeting specific actions taken by traffic on-site and socials, to generate stellar revenue and ROI.

  • Paid Ads:

    From September 2019 to February 2021, we achieved:

    • Purchases: 12,971

    • Conversion rate: 4.68%

    • Revenue: $608,908.71

    • Ad spend: $165,737.03

    • ROAS: 3.94

    • Cost per sale: $15.94

    Organic results:

    From social media management from September 2019 - February 2021:

    Instagram

    • New followers: +3,102 new

    • Engagement: Increase lnstagram engagement by +1,725%

    • Reach: Increase lnstagram reach by +4,782.3%

    • Profile views: Increase lnstagram profile views by +1,750%

    • Website clicks: Increase lnstagram website clicks by +1,493.3%

    Facebook

    • New followers: +10,301

    • Engagement: Increase Facebook engagement by +671.4%

    • Reach: Increase Facebook reach by +1,204.4%

  • “Mia from That Marketing Girl is just incredible. She’s amazing, young, smart, vivacious and on the ball. You need to have someone who has your back like Mia. If I didn’t have her, there’d be no way I’d be able to do it all. She’s just incredible for all of your Facebook needs.”

    Loryn Fox

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From market stalls to $144K in online sales

Facebook Ads Management - eCommerce Ladies Apparel Brand

$34K Ad Spend, $144K in Revenue, 1,407+ Purchases

  • Designing in Australia and manufacturing in Bali, this ladies fashion apparel brand began by working long weekends to sell and expose their product range in local markets.

    The owners had recently invested in levelling up the brand.

    This meant enlisting a team of specialists to update the website and overhaul the brand: Web developers, graphic designers, copywriters, email marketers, photographers and talent. Goals:

    • Position the brand as a premium offering in the Boho apparel market and develop a recognisable name in the space.

    • Build out a social media ad funnel that converts.

    • Increase online sales and revenue by scaling Facebook ad budget over time.

  • The client had already invested in elevating the brand to become a worthy competitor in their desired market segment, they were ready to go hard and scale their sales with a robust Facebook ad funnel.

    With a lack of expertise in social media marketing, the client needed direction in which areas were worth investing.

  • With the client rearing and ready to roll, we were able to go hard on building out a sales funnel to prospect a cold audience, retarget their warm audience and also retarget their hot audience.

    Utilising their stunning professional content and trending mediums such as videos, we were able to optimise reel placement and story creative. We were consistent in keeping the audience engaged with fresh content, putting a focus on sharing new arrivals, items back in stock and leveraging influencer content, as well as a big focus on seasonal Ecommerce events such as Black Friday, and Boxing Day sales.

    • Purchases: 1,407

    • Revenue: $144,494.14

    • ROAS: 4.19

4.91% conversion rate driving $17.8K in revenue

Social Media Management & Facebook Ads Management - eCommerce Food Brand

$4.2k Into Ads, $17.8k Back in Revenue, 152k+ Eyes on Brand

  • When this client came to us, their paid and organic socials were all over the place - dabbling, experimenting, but with zero strategy. In the eCommerce gourmet food space, they’d tried Facebook ads, but without a proper funnel, results were inconsistent and unpredictable.

    They were ready to hand over the reins, so they could get back to what they do best: perfecting their recipes and delighting their customers - while we turned their socials into a revenue-driving system.

  • This client had a cult-favourite product, a loyal following, and a website that converted, but their socials were falling flat. They were brilliant at creating delicious products people loved - but translating that magic into organic content and paid ads? Not so much. Time-poor and lacking social media know-how, they needed expert guidance to turn their brand story into high-performing content and ads.

  • We knew exactly what to do: leverage their loyal audience, bring their brand story to life, and convert fans into buyers.

    • Put the spotlight on the owners, sharing their journey, behind-the-scenes moments, and the story behind every product.

    • Retargeted their existing social engagers with strategic ads to capture abandoned carts and drive sales.

    • Ran irresistible offer-based campaigns highlighting best-sellers to attract new customers.

    • Facebook and Instagram ads optimised continuously for maximum ROI and conversions.

    Essentially, we turned their socials from a “nice-to-have” into a revenue-driving engine.

  • The numbers don’t lie. 

    • Purchases: 342

    • $4,208 ad spend → $17,880 revenue (ROAS 4.25, 4.91% conversion rate)

    • Facebook reach: 137,314

    • Instagram reach: 14,755

    • 342 purchases from fully optimised campaigns

Not one viral hit - multiple! 15M+ views, 198K shares

Social Media Strategy, Content Creative Production & Social Media Management - Online Bridal Marketplace 

Dozens Of Viral Videos With 15 Million+ Views, 198K Shares

  • When this online bridal marketplace reached out, they were in need of freshening up their overall content strategy.

    They wanted engaging content that was more relevant and tailored to their audience.

    The TMG team have achieved extraordinary results for this client - we're talking in the MILLIONS!

  • This client had a large, yet very inactive following. We had the challenge of re-engaging their once active audience, in addition to implementing more video content which hadn't been a focus previously. 

    We also had the challenge of taking existing video content filmed by sellers, and adapting it into relevant content. While we have not been able to film content ourselves, nor our clients, the challenge lies in taking what we have on hand, and making it relevant to current trends.

  • We put a big focus on utilising video content. By taking much of the client's existing content from sellers, we have been able to create a range of content that is:

    • Relatable to their audience

    • Provides a ton of value

    • Showcases the beauty of a pre-loved gown

    • Leans on trends to gain virality

    We also incorporated Instagram Stories with a range of features designed to increase interactions. This has seen an massive increase of engagement not just within feed content, but Stories as well. 

  • Instagram

    • Followers: +9000 new followers (22.03% growth)

    • Engagement: increased by 3,354%

    • Reach: increased by 52,267%

    • Website clicks: increased by 2,169%

    • Profile visits: increased by 3,086%

    Facebook

    • Followers: +2,300 new followers (5.53% growth)

    • Engagement: increased by 11,282%

    • Reach: increased by 5,040%

Winning BFCM with a 7.94% conversion rate

Facebook Ads Management - eCommerce Baby Brand

153 Purchases During BFCM, 7.84% Conversion Rate

  • Leading into busiest part of the final quarter of the year, this eCommerce baby brand came to us wanting to make an impact with sales in the lead up to BFCM. Key goals:

    • Generate as many sales as possible.

    • Increase revenue and hit sale targets over the November period.

    • Increase ROAS and lower cost per purchase.

    • Launch a new offer prior to BFCM to generate pre-sale buzz.

    • Warm up audience and go hard with a second offer on Cyber Monday.

  • This client had a low average order value and were keen to maximise the volume of orders to increase revenue.

    It was also a competitive time of year for eCommerce, with many brands running ads. This means cost per purchase can climb.

  • We generated buzz and excitement with a new product arrival and implementing pre-sale in the lead up to BFCM weekend.

    The offer was designed to entice more cold traffic and convert them to a warm audience - it’s a bonus if they convert! We created awareness for new products prior to sales on BFCM.

    We took our new VERY warm audience, and come November’s BFCM, hit them hard with a consecutive and varying offers.

    Utilising influencer content and loads of user-generated content to get the machine of a funnel converting, we placed lots of video and reels too.

  • Our results for this client were HUGE! From a $2,2255 ad spend, the client generated a stellar $7,809 in revenue over 153 purchases, for a 3.46 ROAS and a WILD 7.94% conversion rate!

    • Purchases: 153

    • Cost per sale: $14.74

    • $2,255.92 ad spend → $7,809.17 revenue

    • ROAS: 3.46

    • Conversion rate: 7.94%

  • "Have worked with Mia & her team for almost 14 months now, including this BFCM campaign. The experience has been nothing but incredible! Our team gets timely updates & her emails are neat and easy for us to understand. 

    We know little about FB ads, but she's made it easy for us to understand what she is doing, and we leave everything to her :) In these 14 months, it's safe to say our brand has grown a lot thanks to her managing our FB ads well.

    Thanks, Mia & team! Loved the great work!"

    Hannah C

$53K in revenue from a $15K ad spend

Facebook Ads Management - eCommerce Nappy Bag Brand

$15K Ad Spend Into $53K Sales Revenue

  • This nappy bag brand came to us with a clear goal - drive awareness and maximise conversions - but with a limited budget to work with. They knew their product had strong potential; they just needed the right strategy to get it in front of the right people.

    Our challenge? Make a big impact with a lean budget. And that’s exactly what we set out to do. Goals included:

    • Position the brand as a premium, must-have baby bag for mothers and mums-to-be - highlighting both style and practicality.

    • Build effective sales funnels that attract and convert cold audiences while nurturing and re-engaging existing ones.

    • Increase brand awareness so that the bags are top of mind for modern, busy, and style-conscious mums.

    • Highlight key product features - such as the quality craftsmanship, vegan leather material, and functional design - to differentiate from competitors.

    • Create a strong emotional brand connection by speaking to the lifestyle and values of their ideal customer.

    • Maximise conversions on a lean budget through strategic, performance-driven creative and targeting.

  • The mum and baby space is a saturated, competitive market. While the client had a high-quality product and strong brand USPs, they needed support in developing ad creative that aligned with strategic campaigns and performance-focused optimisation.

    They also required clear direction on where to focus their efforts and budget, and how to refine their target demographic into high-performing audience segments.

    • Ran two distinct campaigns: one to prospect cold audiences and another to nurture warm leads, with tailored messaging for each stage of the funnel.

    • Targeted mothers across three key segments: broad interest-based, niche interest-based, and a lookalike audience of past purchasers.

    • Leveraged high-quality brand photography and video content to highlight key features of the nappy bag and complementary products.

    • Used a well-structured marketing calendar to plan ahead for key retail moments, including Afterpay Day, EOFY, Summer, Black Friday, and Christmas.

  • Considering the lean budget and low average order value, we were chuffed with the results.

    It’s a great example of how TMG can deliver impact for brands working with tighter budgets - proving that smart strategy and creative execution go a long way.

    • Purchases: 391

    • Revenue: $53,308.43

    • ROAS: 3.36

    • Ad Spend: $15,887.13

Reaching 170K+ accounts organically

Social Media Strategy & Social Media Management - eCommerce Homewares

Launched to 170k+ Reach, 58k+ TikTok views, thousands of clicks

  • This brand came to us pre-launch, ready to make a statement: luxe, elegant, and unapologetically boujee. They needed socials that screamed premium from day one, and that’s exactly what we delivered.

    From launch strategy to content creation and ongoing management, we built a bespoke approach that didn’t just tick the boxes, it set the brand up for a standout debut and long-term success.

  • Launching a brand into a crowded, competitive market with zero social presence isn’t easy. This client had no strategy, no system, and no content that spoke to their audience, making it tough to stand out and turn followers into customers. 

  • We rolled up our sleeves and built their socials from the ground up:

    • Showcased the design process, product inspiration, and behind-the-scenes magic.

    • Gave the owner clear, trend-led guidance to capture on-brand raw footage.

    • Reworked existing assets into content designed to perform.

    • Educated their audience with home styling tips and insights into the brand’s luxury marble niche.

    • Leveraged UGC and strategic collaborations to build trust, credibility, and reach.

    • Cultivated connections with complementary brands and potential customers.

  • The impact? Off the charts. From launch:

    • Instagram reach: 170,909+ Instagram accounts reached

    • Instagram website clicks: 2,814 website clicks via Instagram

    • Instagram engagement: 5,202 total Instagram engagements

    • TikTok views: 55,636 TikTok views

    • TikTok engagements: 2,115 TikTok engagements

  • “I feel incredibly fortunate to have crossed paths with you Mia and the team – this year working with you guys, has been nothing short of amazing!!

    I sincerely appreciate the support, the easy communication, and the humble yet professional approach from you and the team.

    It’s been a fantastic journey, and I’m genuinely grateful for our partnership and the wonderful relationship we’ve built.”

    Azi Akhavipour

eCommerce Stationary Client Results That Marketing Girl

1M+ views and countless viral moments

Social Media Strategy & Social Media Management - eCommerce Stationery

Engagement Up 268k%, 1M+ reels views, 8,300 website clicks

  • This brand came to us for a full-on social media refresh - strategy, content, and account management all wrapped into one.

    With a loyal following already in place, they wanted to keep the connection strong, build buzz around launches, and keep things fun with entertaining, scroll-worthy content in between.

  • This brand had built a loyal following, but with a busy founder and limited time, their socials were at risk of losing momentum. Our challenge: re-engage their audience between launches, grow reach, and consistently stand out in the fast-paced, competitive stationery space - where high-quality, engaging content is everything.

  • We focused on building connection, community, and content that resonated:

    • Showcased behind-the-scenes moments from design, production, and dispatch, while celebrating clients’ personal milestones.

    • Brought the brand’s ‘you matter’ ethos to life with value-driven content - planning tips, goal-setting hacks, self-care reminders - all from the relatable POV of women, mothers, and teachers.

    • Fresh video content, strategic outreach to like-minded accounts, and consistent, authentic communication that treated the audience as friends, not just customers.

  • The impact? Take a look. 

    • Instagram engagement: Up 268,775% (measured prior to TMG engagement, vs end of reporting period in case study)

    • Instagram reel plays: 1,084,519

    • Instagram reach: increased by 37,733%

    • Instagram profile visits: jumped 9,605%

    • Instagram website clicks: rose 9,035%

  • "Absolutely love working with TMG. It’s been a lifesaver during busy months. I have peace of mind knowing that our customers will have fun, engaging content - even when my focus needs to be in other places. Super grateful!"

    Leanne Baker

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