When this online bridal marketplace reached out, they were in need of freshening up their overall content strategy.
They wanted engaging content that was more relevant and tailored to their audience.
The TMG team have achieved extraordinary results for this client – we’re talking in the MILLIONS!
This client had a large, yet very inactive following. We had the challenge of re-engaging their once active audience, in addition to implementing more video content which hadn’t been a focus previously.
We also had the challenge of taking existing video content filmed by sellers, and adapting it into relevant content. While we have not been able to film content ourselves, nor our clients, the challenge lies in taking what we have on hand, and making it relevant to current trends.
We put a big focus on utilising video content, as this has been preferential on Instagram. By taking much of the client’s existing content from sellers, we have been able to create a range of content that is:
We also incorporated Instagram Stories with a range of features designed to increase interactions. This has seen an massive increase of engagement not just within feed content, but Stories as well.
In our partnership we have achieved incredible growth for our client, increasing their Instagram following by over 9,000 accounts [22% growth rate].
We have also created a myriad of viral posts, with some our top best performing Reel generating:
Organic results with zero dollars spent on Facebook/Instagram advertising!
Key Takeaways
Key Takeaways
Boutique Social Media Marketing Agency providing services for small businesses in 1:1 Consultation, Custom Social Media Strategy, Meta Facebook & Instagram Ads Management, Social Media Management [Facebook, TikTok, Instagram & LinkedIn], Instagram Story Creation, Content Product Photography & Reel/TikTok Video Creation.
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