eCommerce Cosmetic and Discount Goods Brand

Custom Social Media Strategy, Social Media Management and Ads Management

Positioned in the eCom cosmetic and discount goods industry, this client came to us with a reactive social presence – both paid and organically. Trying ad hoc, sporadic bursts of Facebook ads without much success, the time poor client understood the importance of social media marketing (SMM), but decided it was time to delegate to the professionals.



Content that converts

Key Challenge

Intensive competition in the eCommerce cosmetic and discount goods industry.


TMG took advantage of existing social proofing and the clients warm customer audience, taking a ton of organic content (including live videos) and turning it into ad creative.

When it came to paid ads, we focused on prospecting a cold audience putting the focus on promoting new arrivals and best sellers, while retargeting specific actions taken by traffic on-site and socials, to generate stellar revenue and ROI.

Results/Key Stats

Campaigning from September 2019 to February 2021, the client achieved a conversion rate of 4.68%, with 12,971 purchases as a result of the ad campaigns, and a whopping $608,908.71 revenue as a result of $165,737.03 ad spend.

Taking organic SMM and paid advertising off the client’s hands, they were able to spend more time working on the business, and are going from strength to strength!

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Conversion Rate

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Data Doesn’t Lie

Total results from social media management from 1st September 2019 - 28th February 2021

Organic Results


Organic Results


Paid Results



“Mia from That Marketing Girl is just incredible. She’s amazing, young, smart, vivacious and on the ball. You need to have someone who has your back like Mia. If I didn’t have her, there’d be no way I’d be able to do it all. She’s just incredible for all of your Facebook needs.”


Sneak peek into the ad account

Our results = Your results