When this client arrived at the metaphorical TMG door, they were without a strategy for their paid and organic socials and were done with dabbling!
Operating in the ECommerce Gourmet Food industry, they had experimented with Facebook ads but had no funnel system, operating with a sporadic approach to social media marketing.
The client was ready to offload what they could so they could return to what they do best; refining their recipes and building customer relationships!
This client has a totally unique product with a cult following. They were brilliant at creating delicious products that their clients loved to buy, but simply lacked the expertise to translate this messaging on socials through organic content and ads.
They had a website that converted well, but they were not utilising that to their advantage by running consistent paid funnel traffic. Particularly time poor, they had no expert knowledge at managing social media, and no experience running a Facebook ads funnel.
Our client needed our expertise to leverage the platforms and the algorithm. They had a bustling warm, VERY loyal organic audience, but were yet to fully utilise it by targeting them in ads. Our strategy was to continually warm this audience up with organic content, then retarget them in paid advertising.
The organic social content we shared put the focus back on the owners, sharing their story, their business journey and behind the scenes.
While they prided themselves on customer relationships and had great social engagement, they weren’t the best at talking about themselves, so we decided to leverage this and give their loyal customers what they wanted!
Targeting warm audiences [aka our social media engagers] in our ad funnel, we implemented a Facebook ad funnel to warm them up further to get those abandoning cart purchasing!
We also implemented a funnel to prospect a cold audience, running ads with irresistible offers and featuring best sellers that we already knew converted.
From a $4,208 ad spend, the client generated a stellar $17,880 in revenue over 342 purchases, for a 4.25 ROAS and 4.91% conversion rate.
Facebook reach grew by 137,314, while Instagram reach grew by 14,755!