Our client needed our expertise to leverage the platforms and the algorithm. They had a bustling warm, VERY loyal organic audience, but were yet to fully utilise it by targeting them in ads. Our strategy was to continually warm this audience up with organic content, then retarget them in paid advertising.

The organic social content we shared put the focus back on the owners, sharing their story, their business journey and behind the scenes.

While they prided themselves on customer relationships and had great social engagement, they weren’t the best at talking about themselves, so we decided to leverage this and give their loyal customers what they wanted!

Targeting warm audiences [aka our social media engagers] in our ad funnel, we implemented a Facebook ad funnel to warm them up further to get those abandoning cart purchasing!

We also implemented a funnel to prospect a cold audience, running ads with irresistible offers and featuring best sellers that we already knew converted.