When this busy boutique hair salon came to us, they were managing their own socials but struggling to find the time or tools to effectively manage and grow their social media.
In need of a solid strategy, they didn’t understand the algorithm or ongoing trends enough to build one.
The hair industry is a highly competitive industry that generates a huge amount of noise on social media! We had to cut through the noise and make the client stand out.
We put a big focus on high quality visual content, elevating an already aesthetically appealing brand and stopping the scroll, hitting them with that real WOW factor.
A big emphasis on increasing engagement means we wanted to get social engagers to save pics for hair inspo. And of course loads of video content – reels reels reels!
People are loyal to their hair stylists and we wanted to foster that on socials. Humanising the brand, we made the salon team more prominent on the feed, sharing their stories to build relationships.
Educating the audience was another focus, sharing haircare, styling tricks, product knowledge and information to deliver quality content that creates brand authority.
We also pushed strong calls to action, directing traffic to contact the team for questions and bookings.
Over nine months we achieved incredible growth for our client, increasing their Facebook engagement by 10,907% and their Instagram engagement by 5,086%.
Their followers grew on both Instagram and Facebook by over 18%, while their Facebook reach increased by 81,911% and Instagram by 17,540%!
Organic results with zero dollars spent on Facebook/Instagram advertising!