eCommerce Baby Brand

Facebook Ads Mgmt over November Black Friday Cyber Monday (BFCM) period

Leading into busiest part of the final quarter of the year, our eCommerce baby brand came to us wanting to make an impact with sales in the lead up to BFCM.

Goals

Content that converts

Key Challenge

This client had a low average order value and were keen to maximise the volume of orders to increase revenue.

It was also a competitive time of year for eCommerce, with many brands running ads. This means cost per purchase can climb.

Strategy

We generated buzz and excitement with a new product arrival and implementing pre-sale in the lead up to BFCM weekend.

The offer was designed to entice more cold traffic and convert them to a warm audience – it’s a bonus if they convert! We created awareness for new products prior to sales on BFCM.

We took our new VERY warm audience, and come November’s BFCM, hit them hard with a consecutive and varying offers.

Utilising influencer content and loads of user-generated content to get the machine of a funnel converting, we placed lots of video and reels too.

Results/Key Stats

Our results for this client were HUGE! From a $2,2255 ad spend, the client generated a stellar $7,809 in revenue over 153 purchases, for a 3.46 ROAS and a WILD 7.94% conversion rate!

153 purchases
$14.74 per sale
$7,809.17 in revenue from their FB ads [from $2,255.92 ad spend]
3.46 ROAS
HUGE 7.94% conversion rate

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conversion rate

purchases

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revenue

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“Have worked with Mia & her team for almost 14 months now, including this BFCM campaign. The experience has been nothing but incredible! Our team gets timely updates & her emails are neat and easy for us to understand.

We know little about FB ads, but she’s made it easy for us to understand what she is doing, and we leave everything to her 🙂 In these 14 months, it’s safe to say our brand has grown a lot thanks to her managing our FB ads well.

Thanks, Mia & team! Loved the great work!“