Social Media Hacks

4 ways to show your Brand some LOVE this February

4 ways to show your Brand some LOVE this February

It’s official. Cupid season has arrived and with all the love in the air, TMG are here to remind you of all the ways you can give your brand some well-deserved TLC. 

If you’re short on gift ideas to spoil your brand, we’ve done the hard work for you and created 4 different categories to consider, depending on where you are in your unique business journey and the direction you’re ready to take in 2023.


It’s always the thought that counts and the little gifts can often mean the most whilst also creating a big impact. If you’re considering a housekeeping-styled gift here are our top suggestions: 

  • Cleaning up your DMs, message requests and inboxes. Not only will it give you peace of mind, but you may even have a lead waiting for you #thankscupid
  • Organise your Instagram Story Highlights. Breaking these down into different categories can instantly elevate the overall look and feel of your account, whilst improving the UX too. 
  • Engage with your UGC. Take a moment to scroll through the ‘tagged’ content on your feed and build connections. It’s February after all, so show some love to your community.


Has sitting down to ready flesh out a content strategy been sitting on your to-do list for a tad too long? This month, prioritise even just one day to reflect and pinpoint with as much detail as possible your brand’s target audience, core message, values and USPs. Business owners often have this swirling around in their heads, but it’s beneficial to have it down on paper to assist you in creating a laser sharp focus that will guide you when developing content unique for your brand.


If there’s one thing we just looooooove talking about here at TMG, it’s content. If your brand is in need of a practical gift instead of a pretty box of chocolates this Valentine’s, then we’d suggest concentrating on content. Fortunately, there are multiple ways to approach this: 

  • Mapping out different content pillars and brainstorming ideas that will relate to your audience in terms of promotion, community building, educating and storytelling. This is super efficient and save you time making the content creation process smoother, instead of a draining, often forgotten adhoc task.
  • Booking in a photoshoot or reel day and yes we’re talking about batch creation. It’s crazy how much you can accomplish in one day of filming #beentheredonethat We suggest creating a runsheet and bringing multiple outfits on the day. 
  • Planning out Q2 aka March, April and May. What do the next three months look like for your brand? Think about upcoming seasonal events like Autumn Sales, Mother’s Day and Easter. It’s never too early to plan.


To really give your brand the royal treatment, in our opinion nothing beats investing in new branding with a fresh website. Around this time last year, we launched our rebrand and it’s safe to say that it was love at first sight. It’s truly the ultimate act of self love. One that’s incredibly rewarding and can position your brand as an authority in your space. An identity refresh can be celebrated as a reminder of everything the brand has accomplished thus far, what the brand culture stands for and everything it still has its sights set on for the future. 

We hope you found this helpful and that your brand feels the LOVE this February. Be sure to follow That Marketing Girl for more social media advice!


The magician behind organic content and strategies, Melissa thrives when creating content that engages, fosters community and drives action – ideally with Princess Diaries playing in the background. Mad for pizza and 3pm cinnamon piccolos.

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