Custom Social Media

Strategy Welcome Pack

Welcome onboard!

We are *so* excited you are here!

We’ve put together this lil’ guide to walk you through what’s next, plus some handy pointers to make onboarding [and working together] a total breeze! 

First things first

Mia here, the founder of That Marketing Girl (TMG). Welcome! Our small and mighty team is so excited to turn cold prospects into sales ready advocates for your brand – and build an awesome working relationship too!

As your new Facebook Ad Marketing Girls, it’s really important we learn about all aspects of your business, from the technical side of things, your services/products, plus your brand inside and out, in order to deliver key messages to the right audiences through social media. This welcome guide will break down the onboarding steps for you, it’s really important we nail this from the beginning. 

But firstly…

Meet the people who
make us awesome


Managing Director & Strategist

That First Marketing Girl, and the master strategist behind all paid/organic campaigns. She’s filling your newsfeed with scroll-stopping content that connects, converts and delivers results. Always chooses the pinkest + sweetest cocktail on the menu. The ultimate crazy cat/plant lady, as represented by our green + furry office space.


Social Media Coordinator

The magician behind organic content and strategies, Melissa thrives when creating content that engages, fosters community and drives action – ideally with Princess Diaries playing in the backyard. Mad for pizza and 3pm cinnamon piccolos.


Assistant Social Media Coordinator

An absolute social media queen! Leah has a great eye for detail [plus the latest trends!], implementing strategy & fostering community online. A secret weapon for our team & clients! When she’s not taking gorg insta pics, she’ll be caught planning her next Euro Summer!


Social Media Coordinator

A whiz at creating brilliant social content aligned with our client’s objectives, Shaylie is a legendary implementer of strategy and content. Unwinds by journaling on the beach or cranking The Amity Affliction, she’s our resident Gemini and woo-woo crystal/tarot girl.


Assistant Social Media Coordinator

A total rockstar with all things organic content! Emily is a legend when it comes to coordinating our clients accounts, streamlining content & creating on trend reels & content. She loves a good laugh & banter – but most of all, her fur baby Elsa.

What's Next

You've signed the agreement & paid your invoice...

Now we have some homework for you! Our onboarding consists of three stages.
We will be with you, in contact, every step of the way. Here’s a run down of what it will look like:

Completing the initial questionnaire

You will receive a link to this questionnaire in the email you’ve just received. You need to complete this and submit the questionnaire form once complete.

Topics we will cover;

Provide TMG access

Once step 1 is complete, you will then receive another email from us, asking for your access into Business Manager.

If this is complex or overwhelming, contact Mia @ TMG via to lockin some time to help you set it up.

We will need access to;

Kick off call

Once step 2 is complete, we’ll start working on your custom social media strategy. Once complete, we then lock in our final consultation call to make sure you’re ready to implement everything confidently!


Just so we're both on the same page from the get-go...

These are just some extra pointers that are just as much helpful for you, as they are for us. 


Your main point of contact will be Mia. Mia can be contacted on +61 403 494 540 or preferably Contact hours are from 8:30am AEST – 5:00pm AEST. If you’d liketo lock in time to discuss strategy or anything important, please give Mia notice by arranging asuitable time. Otherwise, within your project is set aside time for communication [trust us, we lovea good chat, so we’re quite generous with the allocation]. We truly believe in the value of opencommunication with our clients, however, if this is greatly exceeded, we will have to discusstweaking our agreement to cover communication in excess of what your retainer includes.


Just reiterating what the agreement states, but all invoices are due within 7 days. We will notcommence any work until payment is made in advance (usually you will be billed 30 days inadvance). Should payment be made late, there’s a chance our deliverables may be handed over later. 

Client obligation

To make our partnership a success, you, our client, have obligations you must stick to. You’ve already agreed to these by signing our agreement, but here’s a reminder of what they are:

You must supply to us all required materials you want us to use, and all other content, materials, providing account access and completing all of your onboarding questionnaire that TMG request in a timely manner. We’ll usually provide you with due dates.


During our agreement you may have amendments beyond scope of work that will equal additional services. If this is the case and the work is beyond our agreed upon scope of work, you’ll be issued a variation. 

  • Introduction of additional requirements not discussed during the initial process i.e. branding deliverables, launches (product, courses etc) introduction of video imagery, ad text, ad design and Digital Marketing Campaign focus. Please provide as much information as possible regarding your launches, campaigns etc before we start your custom social media strategy.
  • Additional Service management time.
  • Unplanned delays in obtaining approval, Client Content or feedback resulting in TMG having to reschedule services, staff or facilitate continuance. Please respect our processes and provide all everything we need on time. 
  • Overtime required to meet deadlines due to delays by the Client providing approval, Client Content or feedback.

We’re not magicians

… As much as we’d love to be! We appreciate your respect in that from time to time, we are busy with other clients and cannot always respond instantly. We also really appreciate fair notice onwork turnaround times. As much as we’d love to whip something up overnight or with a day or two notice, we do require fair notice on your latest offers/campaigns/changes to include with in your social media strategy. 

And lastly, we cannot guarantee any kind of results – although, we will always guarantee that we [mind our language] will bust our booty’s to try our hardest to deliver the BEST strategy we can! 

Let the fun begin!

Now that we have the housekeeping out of the way...

Let’s get cracking! Again, thank you so much for deciding to work with us.
We cannot WAIT to get started and get this content on the road, and build a working relationship together!
We love the close knit bonds we get to form with our clients, it makes the work that much more rewarding.
If you have any more questions, please don’t hesitate to contact Mia.