If you’ve ever found yourself panic-posting a last-minute reel at 10pm (we’ve all been there), this blog is your sign to break up with the chaos and embrace the calm of strategic content planning.

At That Marketing Girl, we’re a social media marketing agency that’s all about making your life easier—with scroll-stopping content, smarter strategies, and systems that actually work.
And if there’s one thing we know to be true? Planning ahead = better results.

We get it—May can feel like a limbo month. You’re out of the new year rush, but EOFY is creeping up, and before you know it, Q3 will be in full swing. But that’s exactly why now is the perfect time to hit reset and start building a content strategy that sets you up for success.

So why is content planning in May so powerful?

💡 1. You’re giving yourself room to breathe

When you’re running a business or managing a brand, every hour counts. Prepping your social media content calendar now means less scrambling later. And with a clear roadmap in place, your social content becomes more intentional, more engaging—and a whole lot less stressful.

🧠 2. You’ll create better, more cohesive content

One of the biggest benefits of working with a digital marketing agency (hi, it’s us 👋) is being able to zoom out and think big picture. Whether it’s for Instagram, TikTok, LinkedIn or all of the above, a clear strategy lets you align your messaging, promotions, and brand storytelling.

🔥 3. You’re getting ahead of EOFY madness

EOFY is one of the busiest marketing periods in Australia. It’s when inboxes flood, social ads boom, and last-minute campaigns go into overdrive. Planning your EOFY marketing strategy in May means you’ll be ahead of the noise—and ahead of your competitors.

Our Top Tips for Building a High-Impact Social Media Content Calendar:

✨ Start with your business goals
What are you hoping to achieve in the next 1–3 months? More leads? Brand awareness? Website traffic? Let that drive your content direction.

✨ Map your key dates + themes
EOFY promos? Long weekends? Product launches? Get it all on paper. A good social media content plan always starts with dates that matter.

✨ Create repeatable content pillars
Think: “Meet the Team Mondays” or “Behind the Scenes Fridays.” Consistent themes make content creation easier and help build brand recognition.

✨ Batch, schedule, and automate
Use tools like Later, Planoly or Creator Studio to schedule content in advance. It’s one of the easiest ways to save time and boost consistency.

Too busy to do it all yourself?

We see you—juggling sales, operations, emails, and everything in between. If social media always falls to the bottom of your to-do list, it might be time to outsource to a team who lives and breathes content (hint: that’s us).

As a creative-led social media agency, we help businesses plan, create and manage their content across all platforms. Whether you need help with a one-off campaign or want us to take the reins long-term, TMG is here to help your brand show up—and glow up—online.

Want help planning your EOFY content strategy?

Book in a free call or head to our services page to explore how we can support your brand.
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