Are you preparing for the Black Friday/Cyber Monday (BFCM) rush? Leave nothing to chance. Ensure your brand not only participates but stands out with our comprehensive checklist designed to convert traffic into sales during this high-stakes period.

Create a Sense of Urgency:

Set the stage for impulse buying by limiting your offers to a brief timeframe. Instil a sense of urgency with countdowns to drive last-minute purchases.

Craft an Irresistible Offer:

In the sea of competitive ads, your offer needs to shine. Go big and go clear – present an offer that’s not just attractive but compelling. Cut through the noise with a straightforward, easy-to-understand promotion that leaves no room for ambiguity.

Optimise User Experience:

Ensure a flawless journey for your customers. Optimise your website’s user experience by making your BFCM offer visible everywhere – from the announcement bar and hero image on the homepage to individual product pages. The easier it is for customers to understand and engage, the smoother the path to conversion.

Cross-Sell and Upsell Strategies:

Maximise the value of each transaction by implementing cross-sell and upsell strategies. Recommend complementary products or upgrades during the checkout process to encourage customers to add more items to their carts. There are some excellent apps on Shopify that can help with this!

Prepare for Ad Reviews in Advance:

Don’t let ad review delays hinder your campaign. Build out your funnel well in advance to allow ample time for the review process, which tends to take longer during the holiday season.

Leverage Bios for Maximum Impact:

Make every touchpoint count. Update your bios across platforms to prominently feature your BFCM offer. This serves as a subtle yet effective reminder for potential customers, enhancing the visibility of your sale.

Post-Sale Performance Analysis:

The work doesn’t end when the sale does. Evaluate your performance to identify areas of improvement and opportunities for future growth. Keep a watchful eye on key website metrics such as bounce rate (should be 20% or lower), add to cart rate (should be within 16-20%), abandon cart rate (should be minimum 68%), and conversion rate (should be within 2-3% minimum) throughout the year.

Key Ad Metrics Matter:

Don’t neglect the numbers that drive your ad success. Monitor crucial ad metrics like click-through rates (should be within 1-2% minimum), cost per click (should be $1 or below, depending on your industry), purchases, revenue, return on ad spend (ROAS), cost per purchase, and overall spending. Use these insights to refine your strategy for the next BFCM season.

Gear up with this checklist, and not only will your brand navigate the BFCM rush successfully, but it will emerge stronger and more informed for the upcoming sale periods in the coming year. Happy selling!