eCommerce - Stationery

Custom Social Media Strategy and Social Media Management

This brand approached us for support with their overall social media strategy and account management.

With an engaged community already in place, they wanted to maintain that connection, build momentum around product launches, and keep things fun with entertaining content rolling out in between.

Goals

Leverage the business owner’s personal brand to build deeper connection and relatability
Elevate the overall visual identity with content that feels beautiful, curated and aligned with the brand’s aesthetic
Roll out entertaining and aesthetic content between launches to keep the feed feeling fresh and engaging

Content that converts

Key Challenge

The brand had built a strong, loyal community over the years — but with limited time and a busy schedule, the founder needed hands-on support to keep the momentum going. Our challenge was to re-engage the existing audience between launches, grow their reach, and consistently show up in a competitive, fast-paced stationery space where beautiful, high-quality content is key.

Strategy

For this brand, we focussed on:

Storytelling was central to our strategy — helping strengthen existing connections and nurture a community rooted in support. We showcased behind-the-scenes moments from the planner’s design, production, and dispatch process, while also celebrating our clients personal milestones.
Community building was guided by the brand’s ‘you matter’ ethos, encouraging a mindset of growth, self-care, boundaries, confidence, and gratitude. We shared value-driven content like planning tips, goal-setting hacks, and life admin initiatives, all from the relatable POV of women, mothers, and teachers.
This was brought to life through fresh video content, meaningful outreach to like-minded accounts, and a consistent focus on treating the audience as friends — not just customers.

Results/Key Stats

Working with this client we achieved some fabulous results, like:

Engagement grew by 268,775%
Reel plays hit 1,084,519
Reach increased by 37,733%
Profile visits jumped 9,605%
Website clicks rose 9,035% – driving over 8,300 direct visits from Instagram.

Data Doesn’t Lie

Here are some more impressive figures

Instagram

Key Takeaways

Engagement skyrocketed by 268,775%
Reach grew by 37,733% – expanding from 3,365 to 1.27 million accounts.
Profile visits rose by 9,605% – jumping from 433 to over 42,000.
Website clicks increased by 9,035% – growing from 91 to 8,313 direct clicks.
Followers grew by 7.74% – from 13,700 to 14,760, continuing upward momentum.

Facebook

Key Takeaways

Snapshot of typical performance

Client love

⭐️⭐️⭐️⭐️⭐️

“Absolutely love working with TMG. It’s been a lifesaver during busy months. I have peace of mind knowing that our customers will have fun, engaging content – even when my focus needs to be in other places. Super grateful!”

eCommerce - Stationery

Custom Social Media Strategy and Social Media Management

Goals

Goals

Content that converts

Key Challenge

Strategy

Results/Key Stats

Data Doesn’t Lie

Instagram

Facebook

Snapshot of typical performance

Client love

THAT MARKETING GIRL PTY LTD

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