eCommerce & Lead Generation Travel Industry

Facebook Ads Management

This client came to us seeking a trusted partner to manage their Meta Ads during a time of major transition — from shifting between third-party booking platforms, to undergoing a full rebrand.

With no conversion tracking in place and a clear goal to drive sales, they needed expert support to set up the right systems and strategy.

Just as importantly, they were looking for a team that aligned with their values — and that’s where TMG came in.

Goals

Position the brand as a premium outdoor escape for holidays and getaways in the travel space
Increase brand awareness so luxury tiny home stays become front of mind for holiday goers
Build high-converting sales funnels to drive direct bookings
Implement seasonal campaigns tailored to key travel periods throughout the year
Set up accurate tracking across the website and third-party platforms
Provide clear, robust reporting to support board and management decision-making

Content that converts

Key Challenge

The client had already established a strong presence in the travel space but needed strategic support to stay ahead of the competition. With limited in-house expertise, they were unsure how to scale ad spend effectively or where to best allocate budget. They also needed help refining their audience targeting and streamlining efforts into high-performing segments, all while ensuring their campaigns remained optimised and results-driven.

Strategy

Built a targeted top-of-funnel campaign to reach cold audiences through relevant interest-based targeting
Launched bottom-of-funnel campaigns to retarget warm and hot audiences, with a focus on geographic relevance
Implemented a lead generation campaign to help the client scout new property locations for future tiny home stays
Leveraged stunning brand photography and video content to showcase locations and offerings
Integrated UGC, influencer content, and brand collaborations into the creative mix for authenticity and reach
Developed a well-structured marketing calendar to plan around key seasonal events like Afterpay Day, school holidays, Black Friday, Christmas and New Year
Used data from previous campaigns to guide creative, targeting, and budget decisions for ongoing optimisation