eCommerce Homewares

Custom Social Media Strategy and Social Media Management

This brand approached us in the lead-up to their launch, looking for a social media presence that felt luxe, elegant and unapologetically boujee.

They needed a strategy that would position them as premium from day one — and that’s exactly what we delivered.

From launch planning to content execution and ongoing management, TMG crafted a tailored approach that not only hit the brief, but set the brand up for a standout debut and continued success.

Goals

Develop a streamlined system where the owner receives content prompts, is guided on what to film, and can simply send back raw assets for TMG to edit and publish.
Build strong brand awareness across the Australian home design and eCommerce space.
Drive increased traffic to the website with the goal of boosting online sales.

Content that converts

Key Challenge

The key challenge for this client was launching into a highly saturated and competitive market with no existing social media presence. Starting their account from scratch, they lacked the strategic know-how and content expertise needed to effectively showcase their brand and carve out space online. Without a clear direction or system in place, they struggled to maximise the impact of their content and connect with their target audience in a meaningful way.

Strategy

For this brand, we focused on:

Storytelling by sharing the design process, product inspiration, and behind-the-scenes content from production.
Provided the owner with clear, trend-led direction to capture on-brand raw footage.
Reimagined existing assets into more engaging, performance-driven content.
Educated the audience through home styling tips and insights into the brand’s unique positioning in the luxury marble decor space.
Incorporating UGC and strategic collaborations to build trust, boost credibility, and expand reach.
Fostered relationships with both complementary brands and potential customers.

Results/Key Stats

Working with this client we achieved some fabulous results, like:

170,909+ Instagram accounts reached from launch
2,814 website clicks via Instagram from launch
55,636 TikTok views from launch
5,202 total Instagram engagements from launch
2,115 TikTok engagements from launch

Data Doesn’t Lie

Here are some more impressive figures – keeping in mind this account started from 0 😍

Instagram

Key Takeaways

Followers: Grew from 0 to 4,981
Engagements: Totalled 5,202 likes, comments and saves
Reach: Reached 170,909 unique accounts
Profile Views: Attracted 20,791 profile views
Website Clicks: Drove 2,814 visits to the website via Instagram

eCommerce Homewares

Custom Social Media Strategy and Social Media Management

Goals

Goals

Content that converts

Key Challenge

Strategy

Results/Key Stats

Data Doesn’t Lie

Instagram

TikTok

Snapshot of typical performance

Client love

THAT MARKETING GIRL PTY LTD

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