Let’s be real… How is June already?

We’re officially halfway through the year. While it’s a great time to refocus on goals and plan for the second half of 2025, it’s also when the hustle starts to catch up with us. Between running a business, staying visible on socials, keeping clients happy, and squeezing in a social life. Burnout can creep in fast.

At That Marketing Girl, we work with so many incredible business owners, and we get it, you wear a lot of hats. But if you’re running on fumes, your creativity (and content) will feel it too.

Here’s your reminder: taking care of yourself is part of taking care of your business.

Burnout Doesn’t Always Look Like Burnout

It’s not always a dramatic crash. Sometimes it’s the quiet signs:

• You dread showing up online
• Your content starts to feel stale
• You’re constantly overwhelmed or behind
• You’ve stopped celebrating your wins

If that’s where you’re at, you’re not alone.

The middle of the year is a perfect time to pause, reassess, and put sustainable systems in place.

Work-Life Balance Starts With Strategy

Burnout often stems from doing too much manually or reacting to everything in real time.

Here’s how to protect your energy while still showing up strong:

1. Batch your content
   Planning content ahead reduces decision fatigue and lets you rest knowing your brand is still working in the background.
2. Outsource what drains you
   Whether it’s content editing, ad setup, or caption writing… Let experts (👋 us) handle it so you can reclaim your time.
3. Set realistic goals for the next 6 months
   You don’t need to “do it all”, just do what matters. A clear social media strategy helps keep your actions aligned with your vision.
4. Embrace imperfect content
   Showing up > showing up perfectly. Some of our best performing content is real, raw, and unpolished. Give yourself permission to post and move on.
5. Take actual breaks
   Even a 20-minute walk or day off can reset your creativity and stop you from spiralling into burnout.

TMG is Here to Back You

We’re more than just a social media marketing agency, we’re your behind-the-scenes support team. Whether you need someone to bounce ideas off, take over your socials for a bit, or create engaging content without you lifting a finger, we’ve got you.

We believe in marketing that works and feels good to create. Because when you’re supported, your brand grows, and you avoid the dreaded burnout loop.

Need help building better balance into your marketing routine?
Let us take the stress out of content and help you recharge and show up.

Explore our packages and book a free discovery call