Thanks for stopping by 👋 Mia here, the Managing Director of That Marketing Girl™ (TMG). TMG is a boutique social media marketing agency based in Sydney. Our small and mighty team work with a range of small to medium businesses in leveraging their social media presence, to turn cold prospects into sales ready advocates.
Our service is so personalised, that yep – it will feel like you’ve got your own marketing ‘gal in your back pocket. As your (*future*) Marketing Girl, we learn about all aspects of your business, from the technical side of things, your services/products, plus your brand inside and out, because at TMG, we’re essential in delivering key messages to the right audiences through social media.
What began with one ambitious Marketing Girl has gloriously blossomed into a team of marketing queens. We are smart, social media savvy gals that know our stuff when it comes to socials. With over six years’ experience, we bring a combined Gen Z and Millennial perspective and a positive, fun-loving (often sassy) attitude to our clients and community.
Big energy + almost freakish expertise = Big wins and harmonious ongoing relationships with our clients.
Our clients aren’t outsourcing; we’re an extension of you and your team, led by honest communication and supported by plenty of banter.
Creative marketing needs charisma; let’s propel your message through the small screen with confidence, without a boring Canva template in sight.
Socials should be fun! We’ll apply our expertise and passionate energy for socials to take your brand to the next level. We love what we do – and we reckon you can tell.
Meet Mia, the driving force behind That Marketing Girl (otherwise affectionately known as TMG). Over 6 years ago at just 22 years old, Mia took the leap to turn her side hustle into a full-blown company — and today, she proudly leads the TMG team as Managing Director.
Growing up with both parents running their own businesses, Mia saw firsthand the grit, heart and hustle it takes to make something thrive. It’s in her blood — and it’s part of why she just gets small business.
Since launching TMG, she’s grown the business into a go-to social media marketing agency, partnering with brands both here in Australia and across the globe. From running the strategy behind the scenes to getting hands-on with Facebook Ads, Mia leads with clarity, creativity and big-picture thinking — all while making sure her clients feel genuinely supported every step of the way.
She knows the juggle of small business, because she’s lived it: the late nights fuelled by big ideas, the wins that make it all worth it, and the chaos that sometimes comes with wearing all the hats. That lived experience helps her bring a down-to-earth, no-fluff approach that small business owners love.
Outside of strategy sessions and creative briefs, you’ll find Mia in her happy place — whipping something up in the kitchen, sipping a matcha, squeezing in a Pilates class, or hunting down the best espresso martini in town.
Some call it magic — we call it Melissa.
As one of our founding team members, Mel’s been with us since the early days. From intern to social media assistant, to coordinator, to now proudly holding the reins as Account Executive, she’s grown alongside TMG (and brought the vibes every step of the way).
Mel’s also no stranger to the small biz hustle — she was born into it. With her family’s business still going strong 30 years later, she gets the long hours, the heart behind every decision, and the fact that it’s never just business — it’s your baby. That real-world understanding shapes the way she supports our clients day in, day out.
She thrives creating content (paid and organic) that actually connects — usually with Princess Diaries playing in the background and a cinnamon piccolo in hand. Gym enthusiast. Marketing weapon. Forever part of the TMG fabric.
We simply couldn’t do it without Alex.
The queen of schedules, follow-ups and flawless organisation, Alex keeps things moving behind the scenes — making sure our clients (and team!) are always one step ahead.
With prior agency experience under her belt, plus small business in her DNA (she grew up watching her dad build one from the ground up), Alex brings both real-world understanding and sharp industry know-how to every client she supports. She gets that running a business is personal — and that makes her an absolute asset on our team.
Fun fact? Alex had been following TMG for years before landing the role — now she’s a core part of it.
When she’s not managing the moving parts, you’ll find her planning her next holiday (her itineraries are elite), getting a gym session in, or spending quality time with her family and friends.
An absolute social media queen.
Leah’s been part of the TMG fabric for years — starting out as a Social Media Assistant, then levelling up to Coordinator, all while bringing her signature eye for detail, scroll-stopping content ideas, and trend-savvy know-how to every account she touches.
With a genuine passion for social media and content creation, she lives and breathes the world our clients play in — and isn’t afraid to jump in front of the camera when needed! (Keep an eye out, you might just spot her in their Reels 👀)
Outside of work, you’ll find her scouting out the most gorgeous new bars and restaurants, hunting down the best online shopping deals, or hanging out with her two adorable work-from-home colleagues: Arlo and Luna.
You aren’t a number in a portfolio, we treat every client as a valuable partner. When you collaborate with us in Management services, you’re assigned your dedicated coordinator, who will work closely with you and our expert team to brainstorm innovative ideas tailored specifically to your brand.
Our commitment goes beyond just creating and posting content. We strategically craft content that resonates with your target audience and aligns with your business goals.
Moreover, we offer social marketing suggestions, including monthly content prompts and ongoing video content ideas. We believe that regular communication is vital for success, and we pride ourselves on providing excellent and consistent communication throughout our partnership.
We genuinely care about your brand’s success and are enthusiastic about seeing it thrive. We are dedicated to helping your business flourish.
So, when you choose TMG, you can be confident that you’re not just hiring a social media marketing agency; you’re gaining a collaborative partner invested in your success.
Exclusively featured in Influencive’s “10 Social Media Marketers who can help you”
Sharing our Facebook Ad expertise in Emily George’s “The E-Commerce Dropout Podcast”
Sharing more of our Facebook Ad expertise in the “Meriweather Council Podcast”
Mia sharing her business growth story on Jodie Brett’s “A Dot of Digital Podcast”
“WOW! Mia has blown my mind! I hired Mia to help me with a social media strategy. What I received was above and beyond anything I could have imagined. Her understanding of my business, the effort she has put into my bespoke plan...I felt incredibly confident this plan was one of the best investments I could make in my business. I have seen plenty of cookie-cutter social media strategies so I made my choice wisely. I was not disappointed. If you need to build your following, engagement and/or you need ideas to get your social media firing!”
“This girl is a bloody gem. I was her first client and she has been nothing but professional form the get go. I run a business that is niche yet also part of a larger industry. I tasked Mia with creating a brand that could be both high end and niche but also appeal to the greater public. In the months we have been working together we have gone from being unknown to now having the highest social engagement of any of our competitors. She is just absolutely awesome and I could not speak more highly of her.”
Boutique Social Media Marketing Agency providing services for small businesses in:
Across Facebook, Instagram (Meta), TikTok and LinkedIn.
📍 Based in Sydney, Australia. Working remotely from Cronulla, Camden and Wollongong.
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