Show + Sell

We’ve helped start-ups sell out, big brands level up, and ideas turn into full-blown businesses, all through scalable social media strategies, charismatic (and creative) content, and (strategic) ads that drive real results. We work with you to shake up your industry, grow your socials (and your sales), and have a damn good time doing it. 

Take a peek at some of our work we’re seriously proud of - and imagine what we could do for your brand.

Social Media Marketing

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Content Creation

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Social Media Advertising

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Social Media Marketing • Content Creation • Social Media Advertising •

Results

eCommerce Homewares Brand Client Results That Marketing Girl

eCommerce Homewares 

Social Media Strategy & Social Media Management 

170k+ Reached, 58k+ TikTok views, thousands of clicks - from launch

  • This brand came to us pre-launch, ready to make a statement: luxe, elegant, and unapologetically boujee. They needed socials that screamed premium from day one, and that’s exactly what we delivered.

    From launch strategy to content creation and ongoing management, we built a bespoke approach that didn’t just tick the boxes, it set the brand up for a standout debut and long-term success.

  • Launching a brand into a crowded, competitive market with zero social presence isn’t easy. This client had no strategy, no system, and no content that spoke to their audience, making it tough to stand out and turn followers into customers. 

  • We rolled up our sleeves and built their socials from the ground up:

    • Showcased the design process, product inspiration, and behind-the-scenes magic.

    • Gave the owner clear, trend-led guidance to capture on-brand raw footage.

    • Reworked existing assets into content designed to perform.

    • Educated their audience with home styling tips and insights into the brand’s luxury marble niche.

    • Leveraged UGC and strategic collaborations to build trust, credibility, and reach.

    • Cultivated connections with complementary brands and potential customers.

  • The impact? Off the charts. From launch:

    • 170,909+ Instagram accounts reached

    • 2,814 website clicks via Instagram

    • 55,636 TikTok views

    • 5,202 total Instagram engagements

    • 2,115 TikTok engagements

eCommerce Stationary Client Results That Marketing Girl

eCommerce Stationery

Social Media Strategy & Social Media Management 

Engagement Up 268k%, 1M+ reels views, 8,300 website clicks

  • This brand came to us for a full-on social media refresh - strategy, content, and account management all wrapped into one.

    With a loyal following already in place, they wanted to keep the connection strong, build buzz around launches, and keep things fun with entertaining, scroll-worthy content in between.

  • This brand had built a loyal following, but with a busy founder and limited time, their socials were at risk of losing momentum. Our challenge: re-engage their audience between launches, grow reach, and consistently stand out in the fast-paced, competitive stationery space - where high-quality, engaging content is everything.Item description

  • We focused on building connection, community, and content that resonated:

    • Showcased behind-the-scenes moments from design, production, and dispatch, while celebrating clients’ personal milestones.

    • Brought the brand’s ‘you matter’ ethos to life with value-driven content - planning tips, goal-setting hacks, self-care reminders - all from the relatable POV of women, mothers, and teachers.

    • Fresh video content, strategic outreach to like-minded accounts, and consistent, authentic communication that treated the audience as friends, not just customers.

  • The impact? Take a look. 

    • Engagement up 268,775%

    • 1,084,519 Reel plays

    • Reach increased by 37,733%

    • Profile visits jumped 9,605%

    • Website clicks rose 9,035%, driving over 8,300 direct visits from Instagram

eCommerce Food Client Results That Marketing Girl

eCommerce Food Brand

Social Media Management & Facebook Ads Management

$4.2k Into Ads, $17.8k Back in Revenue, 152k+ Eyes on Brand

  • When this client came to us, their paid and organic socials were all over the place - dabbling, experimenting, but with zero strategy. In the eCommerce gourmet food space, they’d tried Facebook ads, but without a proper funnel, results were inconsistent and unpredictable.

    They were ready to hand over the reins, so they could get back to what they do best: perfecting their recipes and delighting their customers - while we turned their socials into a revenue-driving system.

  • This client had a cult-favourite product, a loyal following, and a website that converted, but their socials were falling flat. They were brilliant at creating delicious products people loved - but translating that magic into organic content and paid ads? Not so much. Time-poor and lacking social media know-how, they needed expert guidance to turn their brand story into high-performing content and ads.

  • We knew exactly what to do: leverage their loyal audience, bring their brand story to life, and convert fans into buyers.

    • Put the spotlight on the owners, sharing their journey, behind-the-scenes moments, and the story behind every product.

    • Retargeted their existing social engagers with strategic ads to capture abandoned carts and drive sales.

    • Ran irresistible offer-based campaigns highlighting best-sellers to attract new customers.

    • Facebook and Instagram ads optimised continuously for maximum ROI and conversions.

    Essentially, we turned their socials from a “nice-to-have” into a revenue-driving engine.

  • The numbers don’t lie. 

    • $4,208 ad spend → $17,880 revenue (ROAS 4.25, 4.91% conversion rate)

    • Facebook reach: 137,314

    • Instagram reach: 14,755

    • 342 purchases from fully optimised campaigns

eCommerce Ladies Apparel Brand Client Results That Marketing Girl

eCommerce Ladies Apparel Brand 

Social Media Strategy, Social Media Management & Facebook Ads Management

$49k in ad spend, $185k in Revenue, 1,258 Orders, 3.72 ROAS

  • This new eCommerce ladies’ apparel brand came to us pre-launch with big vibes and a shiny new website. Their sustainable, ethically produced fibres were ready to shine, they just needed socials that could do the same. We built the full launch foundation: strategy, content, and social magic designed to grab attention, build buzz, and make sure their debut was anything but ordinary.


    Goals

    • Show the world they’re a luxe, sustainable label worth noticing.

    • Kick off with a Facebook ad funnel optimised to sell

    • Bring in experts and influencers to make their socials as polished as their products.

    • Scale online sales and revenue — turning clicks into cash as we grow the ad budget.

  • As a brand-new entrant in a competitive market, this client needed a strategy to make a serious splash. With zero social media marketing experience, they were ready to invest, they just needed the roadmap and expert guidance to make it count.

  • We hit the ground running with a full-funnel approach:

    • Prospected new audiences, re-engaged warm followers, and converted the hot leads ready to buy.

    • Styled brand photography, influencer content, UGC, and scroll-stopping Reels kept their socials fresh and engaging.

    • Leveraged professional imagery, seasonal launches, back-in-stock items, and eCommerce events like Black Friday and Boxing Day to drive sales.

    • Focused on Reels and Story creatives that performed across platforms, turning attention into action.

  • You’ll be impressed.

    • Ad Spend: $49,715 → Revenue: $185,010

    • 1,258 Purchases

    • ROAS: 3.72

    Instagram Highlights (over a 12-week period)

    • +793 new followers (+22.8% growth)

    • Engagement up +3,850

    • Reach skyrocketed 3,973%

    • Website clicks jumped 3,472%

    • Profile visits up 3,441%

    Facebook Highlights (over a 12-week period)

    • +237 new followers (+11.2% growth)

    • Engagement up +28,397

    • Reach exploded 4,549%

eCommerce Travel Industry Client Results That Marketing Girl

eCommerce & Lead Generation - Travel Industry

Facebook Ads Management

$1.9M Revenue, 2,936 Purchases & 1,235 Leads - Tiny Homes, Big Wins

  • This client came to us ready for a partner they could trust to handle their Meta Ads during a period of big change — from switching booking platforms to a full rebrand.

    With zero conversion tracking in place and a clear goal to drive sales, they needed the systems, strategy, and expertise to make it happen.

    But it wasn’t just about the numbers — they wanted a team that shared their values. That’s where TMG stepped in.

    Goals

    • Make the brand the go-to luxe escape for tiny home getaways.

    • Get holiday-goers thinking “premium stay, yes please!” whenever they plan a trip.

    • Build high-converting funnels that turn dreamers into bookers.

    • Roll out seasonal campaigns that hit hard during peak travel periods.

    • Nail accurate tracking across the website and booking platforms.

    • Deliver crystal-clear reporting so the board and management can make smart, confident decisions.


  • The client had already made a name in the travel space, but staying ahead of the pack meant getting serious about strategy. With limited in-house expertise, they weren’t sure how to scale ad spend, optimise campaigns, or target the right audiences — all while keeping results front and centre. That’s where TMG stepped in.

    • Reached cold audiences with spot-on interest-based targeting.

    • Retargeted warm and hot audiences with geographically relevant campaigns that actually convert.

    • Scoped new property locations for future tiny home stays.

    • Leveraged stunning brand photography, video, UGC, influencer content, and brand collabs to drive authenticity and reach.

    • Built a marketing calendar around peak seasonal events like Afterpay Day, school holidays, Black Friday, Christmas, and New Year.

    Used past campaign insights to guide creative, targeting, and budgets for ongoing wins.

  • That’s a nice ROI.

    • Purchases: 2,936

    • Revenue: $1,911,878

    • ROAS: 5.35

    • Ad Spend: $357,486

    Lead Generation Wins

    • Leads: 1,235

    • Cost per Lead: $29.73

    • Ad Spend: $36,715

eCommerce Floral Brand Client Results That Marketing Girl

eCommerce Floral, Gift & Plant Delivery

Facebook Ads Management

From $15K to $211K: A blooming big win

  • This Sydney-based florist is already a big name in blooms, gifts, and plant deliveries.

    They came to us with a loyal, cult-like following and a buzzing customer base, but their Instagram ad experiments were a little… hit-and-miss. Between running the day-to-day chaos of the business, there was no time (or energy) to master ads or build a proper sales funnel. That’s where we stepped in.

    Goals

    • Get the brand front-of-mind and drive online orders - even while juggling a store move.

    • Ditch the random post boosting and build a proper, results-driven online funnel.

    • Launch their very first Facebook ads funnel… and make it count.

  • With their bricks-and-mortar store on the move, they needed to keep revenue flowing, even if foot traffic didn’t. On top of that, there was zero sales funnel to match the floral business they’d built. Time to hit refresh and start from scratch.

    • Leaned into Sydney’s lockdown, positioning flowers as the ultimate “brighten someone’s day” gift.

    • Highlighted fast, fuss-free ordering and delivery to make shopping effortless.

    • Prospected a cold, interest-based audience across Sydney while giving their warm, loyal audience some serious retargeting love.

    • Updated copy and visuals to tap into the latest floral and gifting trends, with plenty of scroll-stopping video to show off the blooms.

    • Dynamic ads targeted abandoned carts and browsers who hadn’t purchased yet, because we know the real magic is in the warm leads.

  • The proof is in the numbers. 

    • Conversion Rate: 12.02% from warm audiences

    • Revenue: $211,360 from a $14,652 Facebook ad spend

    • ROAS: 14.42 - now that’s a bouquet worth every cent

What Our Clients Say

Team social media marketing That Marketing Girl

“Mia has certainly been a godsend to me. I was so happy and relieved when I found Mia. She a social media expert and helped me with all aspects of it. She motivated me, helped me prioritise my long list of things to do and basically explained everything in very easy to understand terms. I highly recommend Mia and can stand up for her honesty, integrity and professionalism.”

Kim Roulston, Hippy Luxe