eCommerce Nappy Bag Brand

Facebook Ads Mgmt

This nappy bag brand came to us with a clear goal — drive awareness and maximise conversions — but with a limited budget to work with. They knew their product had strong potential; they just needed the right strategy to get it in front of the right people.

Our challenge? Make a big impact with a lean budget. And that’s exactly what we set out to do.

Goals

Position the brand as a premium, must-have baby bag for mothers and mums-to-be — highlighting both style and practicality.
Build effective sales funnels that attract and convert cold audiences while nurturing and re-engaging existing ones.
Increase brand awareness so that the bags are top of mind for modern, busy, and style-conscious mums.

Goals

Highlight key product features — such as the quality craftsmanship, vegan leather material, and functional design — to differentiate from competitors.
Create a strong emotional brand connection by speaking to the lifestyle and values of their ideal customer.
Maximise conversions on a lean budget through strategic, performance-driven creative and targeting.

Content that converts

Key Challenge

The mum and baby space is a saturated, competitive market. While the client had a high-quality product and strong brand USPs, they needed support in developing ad creative that aligned with strategic campaigns and performance-focused optimisation.

They also required clear direction on where to focus their efforts and budget, and how to refine their target demographic into high-performing audience segments.

Strategy

Ran two distinct campaigns: one to prospect cold audiences and another to nurture warm leads, with tailored messaging for each stage of the funnel.
Targeted mothers across three key segments: broad interest-based, niche interest-based, and a lookalike audience (LLA) of past purchasers.
Leveraged high-quality brand photography and video content to highlight key features of the nappy bag and complementary products.
Used a well-structured marketing calendar to plan ahead for key retail moments, including Afterpay Day, EOFY, Summer, Black Friday, and Christmas.

Results/Key Stats

Considering the lean budget and low average order value, we were chuffed with the results.

It’s a great example of how TMG can deliver impact for brands working with tighter budgets — proving that smart strategy and creative execution go a long way.

Purchases – 383
Sales Revenue – $52,261.73
ROAS – 3.35
Ad Spend – $15,593

purchases

ROAS

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