The Algorithm Survival Guide: 5 Things Instagram Reels Actually Wants From You Now
Alright, buckle up, because if you’re still posting Instagram Reels like it’s 2022, you’re not just behind, you’re practically a digital dinosaur. The Instagram algorithm? Oh, she’s a fickle beast, always changing her mind, always keeping us on our toes. But don’t you worry, because That Marketing Girl is here to cut through the fluff and tell you exactly what the algorithm actually wants from your Reels right now.
Forget the old advice, darling. We’re talking fresh, we’re talking effective, and we’re talking about getting your content seen by more than just your mum and your bestie.
Instagram isn’t just looking for content; it’s looking for good content. And “good” in algorithm-speak means content that keeps people glued to their screens, interacting, and coming back for more. So, let’s spill the tea on what gets you noticed.
1. Original Audio & Trending Sounds (But Make It Smart)
Yes, trending audio is still a thing, but there’s a nuanced difference. The algorithm is practically begging you to use original audio, your voice, your unique soundbites, your brand’s jingle. Why? Because it signifies originality, and Instagram loves newness.
The Scoop:
- Don’t just jump on every trend. Is the trending sound relevant to your niche? Can you add your unique spin? If not, skip it.
- Create your own audio. Talk directly to your audience, share a quick tip, or even create a funny sound effect. When others use your original audio, the algorithm gives you a high-five.
- Mix it up. Use trending sounds strategically, but don’t let them overshadow your own authentic voice.
2. The Hook, Line, and Sinker: Grab Attention IMMEDIATELY
You’ve got about 1-3 seconds, honey. That’s it. If your Reel doesn’t scream “STOP SCROLLING!” in the first few frames, you’ve lost ’em. The algorithm prioritises Reels that have a high “watch time” and a low “skip rate.” And how do you achieve that? With a killer hook.
The Scoop:
- Text Overlay is Your BFF: Start with a bold, curiosity-inducing text overlay that promises value or teases a solution. “STOP doing this in your marketing!” or “The ONLY hack you need for better Reels.”
- Dynamic Visuals: Don’t start with a slow pan or a static shot. Start with movement, a quick costume change, or something visually intriguing.
- Jump Cuts, Baby: Get straight to the point. Edit out any dead air or awkward pauses.
3. Value, Value, Value (Even if it’s Just a Laugh)
Instagram isn’t just an entertainment platform anymore; it’s a discovery engine. People are looking for tips, tricks, inspiration, and a good laugh. If your Reel isn’t providing some form of value, whether it’s educational, entertaining, or emotionally resonant, it’s probably getting buried.
The Scoop:
- Educate: Share a quick “how-to,” a common mistake to avoid, or a little-known fact in your niche.
- Entertain: Make people smile, laugh, or feel good. This could be a relatable skit, a funny voiceover, or just pure joy.
- Inspire: Show your process, your before-and-after, or tell a short, motivational story.
- “Saveable” Content is Gold: If someone saves your Reel for later, the algorithm sees that as a huge win. Create content people will want to revisit.
4. Interaction is the Main Event: Get Them Talking
The algorithm adores engagement. We’re talking comments, shares, likes, and saves. The more people interact with your Reel, the more Instagram thinks, “Hmm, this must be good! Let’s show it to more people!”
The Scoop:
- Ask Questions: End your Reel with a direct question that encourages comments. “What’s your biggest Reels struggle?” or “Which tip are you trying first?”
- Create Debates/Polls: Present two options and ask people to comment their preference.
- Shareable Content: Create something so funny, so relatable, or so useful that people feel compelled to send it to a friend or share it to their stories.
- Respond to EVERY Comment: This isn’t just good manners; it tells the algorithm that you’re fostering a community, which it loves.
5. Keep it Native, Keep it Fresh, Keep it Consistent
This one’s a biggie. Instagram is not a fan of you uploading content that’s clearly been created elsewhere (think TikToks with the watermark). They want you to use their in-app features and prioritise content that’s fresh and consistently uploaded.
The Scoop:
- Edit in Instagram: Use the Reels editor, add text, stickers, and effects directly in the app.
- No Watermarks: If you repurpose content, make sure you’ve edited out any other platform’s watermarks.
- Consistency Over Quantity (But Still Quantity): Aim for a consistent posting schedule. 3-5 Reels a week is a great goal, but don’t sacrifice quality for the sake of hitting a number. Better to post 3 amazing Reels than 7 mediocre ones.
- Use New Features: When Instagram rolls out a new sticker, effect, or editing tool, use it! The algorithm often gives a temporary boost to content that utilises its latest toys.
So there you have it, boss babes. The algorithm isn’t trying to trick you; she just wants you to play by her rules. Focus on creating genuinely valuable, engaging, and original content, and watch your Reels take off. Now go forth and conquer those Reels!
